Papaya Global’s 2025 Super Bowl campaign, featuring a life-sized Whac-a-Mole game, is a bold, visually dynamic portrayal of the relentless payroll challenges finance teams face.
Following their previous Super Bowl success, Jiminy was once again entrusted with bringing Papaya Global’s vision to life—marking the second consecutive year they have produced the brand’s Super Bowl spot.
Beyond the ad’s sharp cinematography and high-end production design, finding the perfect location was crucial to achieving the campaign’s immersive, cinematic feel.
With Jiminy’s global experience and industry connections, the team secured an ideal setting that seamlessly blended practical and visual effects, allowing the large-scale Whac-a-Mole concept to come to life in a dynamic and authentic way.
The campaign has been widely celebrated across major industry platforms, with PR Newswire, HR Tech Edge, Ad Age, and Campaign US praising its creativity and impact. The production’s seamless blend of practical effects, expert set design, and meticulous post-production underscores Jiminy Creative’s ability to deliver world-class storytelling.