SodaStream’s “The Small Things” campaign, featuring Snoop Dogg, offers a refreshing, comic take on everyday life.
Directed by acclaimed comic director Jake Szymanski, the campaign uses humor and clever visual tricks—combining practical on-camera effects with refined off-camera visual enhancements—to bring its playful narrative to life.
Produced by Jiminy under challenging timelines and talent constraints, the project was executed with efficiency and precision. Jiminy’s global network helped secure the ideal locations and assemble the right team, ensuring that every quirky moment was captured seamlessly.
Airing on television across the USA and internationally, as well as on connected TV and online platforms, “The Small Things” has resonated widely.
It has been featured in prominent industry publications such as Ad Age, Campaign US, The Drum, and Adweek, and has amassed over 40 million views worldwide.
This campaign stands as a testament to how smart production and a well-matched creative vision can overcome limitations to deliver a memorable and entertaining story.